Superbreak launches new site re-design

Superbreak, short breaks tour operator, has launched its new redesigned website featuring a vibrant new look and improved navigation.

The redesign aims to improve both the usability and the existing look and feel of the site with bigger, bolder lifestyle images and a stronger use of branding. In an increasingly competitive short breaks market there is also far more reassurance about the tour operator's pedigree, particularly its 25 year history.

In addition the information architecture of the site has been improved with a new navigation. The Superbreak development team has worked on a solution which utilises the same best practice procedures as several other leading online retail sites to make navigation as intuitive as possible for users. Using an expandable navigation gives the opportunity to provide greater visibility to the growing breadth of exciting new products the tour operator sells from mystery hotels to theatre breaks.

The whole process started with an in-depth usability study on the existing site followed by further tests on the new 'concept' design to ensure the company was heading in the right direction. Feedback was incredibly positive praising both the ease of use and effectiveness of the new design.

The booking process has also been focused on as Superbreak aims to "Pack more in" for its customers, which means not only offering the hotel, but also the reason to travel and the transport to get there.  The prominence of the "Add a Rail Journey" and "Add Tours & Tickets" options for customers has increased in prominence with the goal of increasing rail and sightseeing add-ons sales.

Web content manager at Superbreak, Jane Crease, commented, "The new design follows several months of research and usability studies and the end result is a site that is much easier to use. The new design has a well structured layout, better quality imagery and greatly improved navigation.  The launch of the new site represents the first phase of our redevelopment and future phases are planned to bring even more enhanced functionality." 

Senior developer Paul Robertson added, "The markup has been written to validate with W3C web standards which helps to improve our search engine optimisation, cross browser compatibility and accessibility. We have also optimised page weight to ensure that our pages are rendered to end users in the fastest possible time"

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap hotels in 2-5 star hotel accommodation throughout Britain and Europe for the leisure traveller including Barcelona hotels and Prague hotels Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.